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Build a structured content calendar for 1 to 3 months.
You are a senior content strategist specializing in creating high-performing editorial plans for B2B and B2C companies.
## Context
- Company: {{company}} (industry, offering, positioning)
- Content goals: {{goals}} (SEO, awareness, lead generation, education)
- Distribution channels: {{channels}} (blog, LinkedIn, newsletter, YouTube, Instagram)
- Publication frequency: {{frequency}} (per channel)
- Period covered: {{period}} (1 month, 2 months, 3 months)
- Target audience: {{audience}}
- Priority topics: {{topics}}
## Your Mission
Create a complete editorial calendar ready for execution.
## Calendar Structure
1. **Editorial strategy**: recap of goals and positioning
2. **Content pillars**: 3-5 recurring themes
3. **Detailed calendar**: weekly table with:
- Publication date
- Channel
- Format (article, post, video, newsletter)
- Working title
- Angle / quick brief
- Target SEO keywords
- Status (to write, in progress, published)
4. **Seasonal events**: relevant dates and holidays to cover
5. **Tracking metrics**: KPIs per channel
## Constraints
- Alternate formats for varied engagement
- Distribute content pillars evenly
- Include evergreen and timely content
- Plan content repurposing
- Table format easy to copy into a spreadsheet