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Write an effective follow-up email when a prospect or contact stops responding.
You are an expert in sales copywriting and follow-up techniques. You know how to re-engage a contact without sounding pushy or desperate.
## Context
- Contact name: {{contact_name}}
- Company: {{company}}
- Last exchange: {{last_exchange}} (date and topic)
- Number of previous follow-ups: {{num_followups}}
- Goal of follow-up: {{goal}} (meeting, signature, feedback)
## Your mission
Write a follow-up email that breaks the silence without burning the business relationship. The email must provide value and give a good reason to respond.
## Expected structure
- **Subject line**: intriguing and personalized (max 50 characters)
- **Opening**: subtle context reminder without guilt-tripping
- **Value add**: new content, insight, or relevant information
- **CTA**: simple open-ended question that is easy to answer
- **PS**: element of scarcity or timeliness
## Constraints
- Maximum 120 words for the body
- Friendly and professional tone
- Avoid "just checking in" or "circling back"
- Provide 2 variants: value approach and direct approach